If you are a content creator, creative blocks are inevitable. It doesn’t matter if it’s writing, social media content, video content, design, illustration, art, or anything else.
It’s not uncommon for creative minds to experience a lack of content inspiration and that too for good reasons. As we try harder in these situations, creative block helps us think outside of the box and create something unique.
Now, the question is, how to deal with creative block being a Creator. Let’s answer the question in the most simplistic way possible.
What is a Creative Block?
Creative block is a situation when creators run out of ideas or get subpar thoughts that are not executable. Mostly, creators are not satisfied with their content-churn-out in these situations and expect better results from themselves.
When there are creative blocks, people tend to feel uneasy due to several reasons. The situation is often made worse by deadlines, competition, expectations, and other factors.
Let’s dive in and help you come out of your creative block while you create some exceptional content.
How to deal with a creative block as a Creator and get Inspiration for Content?
If you are a content creator on any of the social media platforms, you must be aware of hashtags. Hashtags are used to target topics and create content around them to increase reach. It also helps people find whatever they are looking for.
You can use several hashtag research tools to understand what’s being talked about and you can also take content inspiration from that.
This may not work every time for everyone, but in situations where you don’t know what to create or about which topic, these tools help you get out of the trouble.
Hashtag research also directs you towards a path of trending content that results in increased reach and engagement.
This is the most efficient way of getting content inspiration and deal with creative block. Start checking out the profiles, landing pages, reviews, testimonials, videos and every other content created by your competitors and see what’s working for them.
There are some individual creator accounts that churn out exceptional content and are always on the top of their game. You should take inspiration from them and create content around the same topics.
Doing this also gives you some contrasting ideas that are ofter completely different from what others are creating.
Read anything & everything
The best way to get content inspiration and ideas is to read. You can read to develop better content ideas, even if you do not currently have a creative block.
It is often said that you have to consume content before you can create it. There’s no better way to consume rather than reading.
In addition to giving you ideas, reading calms you down and relaxes you so that you can think clearly.
When it comes to reading, you can read anything, regardless of the subject matter. When you read a book, a blog or a journal, you’re not just getting ideas but opening yourself up to new possibilities.
Creators are churning out great content as the world is transforming constantly. It becomes necessary to consume quality content to understand the ground reality.
Make Complete use of Google Search
We all know about Google Search, yet fail to use it to the fullest of its potential. Google Search can help you get tones of ideas within seconds if you search the right keywords. There are several real estates on Search Engines that help you widen your horizon and get content Inspiration.
The best way is to search for a keyword on Google Images and then it will suggest some of the areas you can focus on.
In the above example, I searched for “Photography” and it gave me tons of subcategories to create diversified content. If I am stuck, I can go for aesthetic photography and create some exciting content.
Rather than searching in your browser’s search box, head to Google Search and type in your area of interest to get some interesting suggestions.
The above example is for someone trying to create content related to resin art and running out of ideas. Now, this autocomplete suggests content areas like you can talk about the best supplies, starter kits and several other aspects.
People Also Ask (Related Questions)
To make the best use of this feature, start by typing in a relevant question related to your niche in Google Search. I typed in “How to write content” and got these questions in the related questions.
Now, you got 4 more ideas just by typing in a query in the search box. This is a quick way to get some content inspiration if you are facing a creative block.
Bottom of the Page results
For the same search query, you can see several more results by scrolling down to the bottom of the search results page. You can take clues from this feature and start creating content of your own.
These are small but handy tricks to help you get quick ideas and implement them after your creative research.
It is not always necessary to follow these suggestions. They often spark a completely new idea that you can use in your content.
Use Pinterest & Save Pins
Pinterest would be the most underrated social media platform you will find around you. It is an image sharing platform that lets you share and save several pins. If you are brainstorming ideas, you cannot leave this platform behind.
Starting from popular meme templates, to interior design ideas, it has everything you need. For creative research on Pinterest or finding content inspiration, search for the keyword around your subject and Pinterest will do its magic for you.
I searched for “content ideas” and the search results filled me with several useful, quick results. You can always rely on this tip to optimize your time during the creative research process. The best thing is, you can save pins and explore all of them at the same time.
Explore Social Media for Inspiration
We endlessly scroll our feeds on social media but overlook some great content ideas because of not being attentive to the opportunities. You don’t need too much, only start looking for content ideas in everything you see online.
The best way is to note down any good idea that comes to mind while you are scrolling. Greats thoughts don’t take much time to vanish in thin air.
To be more specific, you can always check out your favourite creator pages and get ideas while you enjoy their content.
Trending Topics for Instant reach
It is easy to find trending topics on Twitter as its users are the first to create and publish content around a new trend.
Go to your Twitter account and click the “What’s happening” section on the right.
You will see what’s all is trending on that particular day. Click “show more” to get more relevant results and create content around them.
Here you can even target your research by clicking the tab you find suitable for your content type.
Trending content only works when it’s new. To maximize your exposure, you should take full advantage of this opportunity and publish your content as early as possible.
Repurpose Content for Quick Turnaround
As a content creator, you create a lot of content in your niche and look for new ideas constantly. It’s not possible to paint the canvas every time. Sometimes, using your own content and moulding it differently helps you remain consistent with your content churn out.
If you are a writer, you can turn your blog into 100s of tweets, tens of infographics, and many scripts for your YouTube videos.
We also have a comprehensive guide to help creators Overcome Writer’s Block, you may read it for more specific strategies for writers.
If you tweak the same content, you can publish it on different platforms.
Content repurposing offers the complete value of your efforts and keeps you available for your audience even when you can’t think creatively.
Talk about your Inspirations and give Credits
We all get inspired by someone and look up to the people to learn and grow. You can use their personality and content to create something of your own. If you are a Youtuber, you can admire him/her and talk about the journey.
You can even recreate something created by your favourite artists and mention your inspiration explicitly.
This will also give you a chance to get noticed by your inspiration and get admiration for the content you create.
Curate Rather than Create
When you run out of ideas and cannot create, try curating content and add your personal touch to it.
Content curation involves curating/selecting information from a variety of sources to share with your own audience. This could be anything from a comment to a complete blog.
It does not mean copying content from multiple sources and presenting it as your own. Content curation demands your insights and value-addition in whatever you publish.
Content curation is quick, efficient and also adds to your personal brand value if you deliver something informative and insightful.
Creative blocks are normal and every individual creator goes through them. When you cannot follow your usual process, you should try some different activities and break the mundane of your life.
The most important aspect of creative thinking is the relaxed and open mindset. If you are under the stress of content creation, the situation could become even worse for you.
Find a calm spot without many distractions and follow the above tricks to deal with a creative block with ease.