Top 10 Reasons Why Your Personal Brand Is Not Growing?
Wonder why your personal brand isn’t growing?
If you’re working in a business, online or offline, or in an industry where everything you do is dependant on word-of-mouth, then having a good personal brand is important. When it comes to the ability to influence others and grow your organic reach, more effective personal branding leads to better prospects. Be it content creation for your niche (or your hobbies turned into a niche), being visible with that content takes a lot of effort. Personal Branding can help you get recognized, create new opportunities, build credibility, establishes trust, position yourself as an expert, influence prospects, build strong relations with people within the niche as well as other niches, and much more.
That’s why the very nature of personal branding – your professional, creative, speaking, and other qualities that distinguish you in the marketplace – is constantly evolving. The world is changing rapidly, and if you are not doing anything to develop, improve, or refresh your personal brand, you are probably not working hard enough to grow your own business, clients, and prospects. If you want to know what is personal branding, read our blog here.
Why is your personal brand not growing? Let’s answer this question in detail:
1. You’re not using your online profile as efficiently as it can be used
A personal brand is not something static and set in stone. You cannot simply look at your online profile and be sure to update it once a year. A personal brand needs to be actively worked on every day. It needs to be continuously built on your website and social media pages. It needs to be improved through the interaction with other people on your network. In other words, it needs to be worked on and refined.
2. You’re not constantly updating it with new content
When you look at your online profile, do you look at it as a tool to create new opportunities? To gain new clients? To grow your business? Or, do you just look at it to show your friends and family who visit your profile as proof that you’re an active member there?
In order to increase the visibility of your personal brand, you need to constantly create new content. You should work hard to add new articles, update your blog and website with fresh and unique content, follow up with the new trends on social media platforms to create content accordingly.
3. You’re not using it to connect with potential clients
Social media platforms are a great tool for connecting with your target audience as well as people within your niche. But in order to benefit the most from your online profile, you need to be actively building connections with people in your network. When you add someone on a social media platform, it is a two-way street. It’s also important to actively reach out to them and connect.
4. You’re not sharing your story with the world
Everyone is trying to gain more visibility online, most people are posting articles, their own content on their own websites and blogs. But there is a difference between being a passive follower of other people’s content and actually sharing your personal story, through your blog or website, and adding purpose. Passive followers usually just like your content and add generic comments to it, while active followers tell you a reason behind why they agree/disagree with your content. This helps you know your audience better; from a personal as well as professional point of view.
Don’t just be a passive consumer of other people’s content. Share your story through your own content, so people can learn from you, your stories, and your perspectives.
5. You’re not sharing your expertise
Once you become an expert in your field, you build domination. There’s nothing better than having authority, especially in your own area of expertise. When people read your blog posts, podcasts, ebooks, or articles, it helps you stand out as a master in your field.
People are turning to people with established personal brands for expertise rather than reading books or articles of experts. If your expertise is in a particular niche, then you will want to be sharing what you have to say with the world through different modes of communication such as blog posts, podcasts, books, and articles.
It’s no longer enough to be a professional in your field; you need to be an expert. Your social media profile is your opportunity to add real value to the world. When you do this, you will become more visible and people will begin to search for you and your content specifically. Once you are visible to people, you can add value to their lives in different ways, through your expertise and other services.
6. You haven’t created a LinkedIn profile yet
Your LinkedIn profile is where you connect with people from your niche. LinkedIn is considered a professional platform and you need to get on it if you want to start your personal branding journey. Create a LinkedIn profile if you haven’t already done so and add some real value to it.
Make sure your profile is complete, and you are sharing professional and personal stories on it. You don’t need to have a million followers at the initial stage, but you do need to make sure that your profile is complete while you are being honest.
Your goal for LinkedIn is to get people to reach out to you. Don’t just put your contact information on your profile, but add a real message that tells people what you can do for them.
7. Your profile is too ‘busy’
When you look at somebody’s profile, it doesn’t always look professional. It’s all too busy and cluttered. Here are two tips to make sure your profile always looks professional and not too occupied.
Make sure all your photos are not too large, are high quality, and show you well. Some pictures just don’t work and they end up taking up too much space.
Put a headline or title next to your photos and don’t make it too long. Make it 2-3 lines and add maximum information about yourself.
8. You’re just like everyone else
Your goal is to be a contributor rather than a detractor. Don’t just talk about your opinion about something. Instead, talk about your experience that adds value to lives. If you want people to listen to you, you need to provide useful insights. This is your chance to connect with people and connect with the world.
People are sharing their stories on the Internet, which leads to more content. The more content you share, the more people resonate with you. When you do the right thing, that’s unique and has a personalized touch to it. This way, you can build a powerful personal brand that will help you stand out in your field.
9. You are stuck in a rut, or too much of your content is similar to other peoples’ content
Sometimes you don’t change your content that much, and so all of the content you have is the same as the other people you are looking to connect with. Sometimes it’s hard to post content. And sometimes people don’t have any new information to write about, or they just feel like posting the same stuff. This happens because the way they describe themselves or their projects are the same. They have the same keywords in their profile, and they are just posting the same thing again and again.
If you are like that, you might have some problems getting noticed. You might be stuck in the middle of the noise. You might be missing opportunities to connect with people, or other people might be missing your content because there is so much noise. Change your approach a bit. Try to diversify your content.
10. You don’t have enough content on your profile
A lot of people don’t spend time on their personal profiles for content creation and that can be a real problem. If you aren’t posting any new information, your friends and connections aren’t going to have any new information to share with you. If you have been inactive for a long time, nobody will be coming to look at your profile to see if there is anything new in there. They will only consume the content that shows in their timeline. So, you have a few options:
Start posting. Add new and interesting content to your profile.
Add relevant keywords and hashtags to the type of content you post, so people will know what to look for when they are searching for you. For example, if you are a podcaster, use keywords and hashtags that can help you rank/show up for podcasting.
Add links to your blogs, or other relevant information, so that people will understand your expertise better.
Be consistent with your content. Incomplete and irregular efforts will take you nowhere. Don’t expect yourself to be successful after working hard for only a week or two. Remember “consistency is the key”.
Don’t let any doubt or concern stop you from creating something powerful for yourself and the world. A social media profile is a great way to build your professional image, create new relationships, promote your brand and grow your company. It is a great way to start to find new opportunities and meet new people.
So what are you waiting for? Build that social media profile that really sets you apart from others and create the life you’ve always dreamed of.
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