To be successful, professionally, to get your work seen, and to be paid for it, you need to build a reputation and a brand around yourself. Personal branding isn’t just about you, it’s about building yourself with other people.
It can also be about promoting your work to the right audience. As you get your personal brand together, you could be able to work with brands that may suit you better than another brand.
It’s about building the right audience, making sure that the people who want to see you can find you. Once you’ve got your brand together, you can start pitching that to the right people and make sure that you’re able to have some sort of connection with them, like a business relationship or an alliance.
For instance, let’s say that you’re a writer, you do have some fans and you want to do some sort of collaboration with an influencer in the industry. If you have a personal brand along with some value to provide, you could potentially see a business relationship.
Is personal branding only done online?
Personal branding doesn’t only happen online. You’ve got to be out and about, whether it’s being active on social media, or doing face-to-face work. This is when you can start to build up a brand around yourself. The important thing is, you need to be able to show off some aspects of who you are, and how you communicate and represent yourself. That could be a style, a personality, a certain kind of content you like to put out there. It can also be about something more practical, like being active on social media, or the work you do in real life.
If you look at the people that are the most well-known in the world, it’s those who’ve got this personal branding stuff on the ball. And they are the people that have got the most followers on social media, the most likes on Facebook. They’re the ones that have got the most people looking up and saying, ‘‘Hey, I’d like to know more about him’’.
To have this kind of personal branding, you need to be proactive, get out there and say something interesting and important to people. Your personal brand is an important part of your online as well as offline reputation. It can help people to start to think of you as a knowledgeable, respectable, and experienced professional. It shows them that you’ve got things under control and that you are someone who can help them.
8 reasons why personal branding is important for an individual creator:
1. A personal brand helps you to stand out from the crowd:
When you go into new business or creative projects, it’s really helpful to have people who know what you’re like and what you’re about as a person. People can start to think of you in certain ways before they even meet you. And if they already know what you’re like and what you stand for, you’re more likely to get along with them, and you’ll be on the same wavelength from the start.
2. A personal brand gives you a reputation:
It’s easy to find out what people think about you or your work when you’re a well-known name. This means that, as a personal brand, you can start to build your reputation as a credible creator. You can use the online information about you to show the people who look at you as being interested in a particular genre of media. They’ll look at you as a potential collaborator or as someone who has the potential to be a big draw at events or exhibitions.
3. A personal brand helps you to build a portfolio of work:
For many creatives, the portfolios they put together to show potential clients or collaborators consist of work from a very limited range of genres. This means that people who are looking at your portfolio won’t always be able to tell how ‘true’ a portfolio of work you’re creating is. With your personal brand, you can start to show people what you do. It might include work from a variety of different genres, and you’ll be able to show them that you’re a real go-getter who isn’t just limited to one type of work.
4. A personal brand can help you to stand out from other business owners:
If you have a personal brand, you’ll be able to tell people that you’re a different sort of person from everyone else in your industry. This can make it easier for you to win the work you want, or it can help you to get noticed when you’re looking for work. If you work for yourself, your personal brand can also help you to stand out from other business owners.
In addition, a personal brand can make you more valuable. If you have an impressive personal brand, you can use it to turn down work that you don’t want to do or to make more money than you would have with an ordinary business. This can work particularly well if you know how to market your personal brand effectively.
5. A personal brand can help to get more work in the future:
If you want to attract new clients in the future, a strong personal brand is a great way to do this. You might use a personal brand to build a following on social media sites, where you can continue to build a relationship with your potential clients. The more loyal you become, the more likely it is that your clients will want to work with you again.
This can help to create the kind of trust that people have with brands they know, as well as with companies that they’re already loyal to. It’s easy to get clients to pay attention to your personal brand if they trust you and feel like you’re a trusted partner in their company.
6. A personal brand helps you to stand out from your competitors:
People generally like to work with someone who stands out from the crowd. If you’re working hard to build your personal brand, it’s going to be obvious to your clients that you’re dedicated, hard-working, and prepared to put in the effort required to make your personal brand successful.
This kind of brand awareness helps you to get better and more clients even if you’re working with a bunch of other entrepreneurs in a crowded market.
7. A personal brand is easier to build than you might think:
If you don’t have a personal brand yet, it can be difficult to market yourself. A lot of people are tempted to jump into a particular niche without a lot of planning or market research.
This is a bad idea because there’s nothing worse than launching an online business that ends up failing. You’re a lot better off creating a personal brand before you launch your business because building a strong personal brand gives you a better chance of success. It’s much easier to sell your brand than your idea.
8. Personal branding makes you an expert in your field:
Personal branding is all about standing out and connecting with your audience. It’s about having something unique to offer that your competitors don’t have.
When you have a personal brand that stands out from the crowd, you’ll be perceived as an expert in your field. This allows you to attract clients and build a following.
Personal Branding is not that scary and is really simple.
To create a personal brand, you need to:
1) Know what your niche is.
2) Figure out how to market your brand (i.e., yourself).
3) Build your audience.
Now that you know why you should have a personal brand, why don’t you get started? To know more about what is personal branding, read our blog here.
So, if you are a creator looking to build your personal brand, host workshops on GoSocial and get the recognition that you have been waiting for.