Top 14 Ways To Monetize through your Personal Brand
Personal branding is crucial to your online presence and your business’s success. Personal branding influences how you communicate online and the types of stories you incorporate visual variables, like photographs and graphics.
What Is Personal Branding?
Personal branding involves communicating your values, goals, beliefs, and purpose to your target audience and establishing your public persona. It is all about how you represent your brand when you communicate with your audience online. You create personal branding when:
You publish a blog post, revealing aspects of your personality to the people who read it.
You post content – from social and search advertising to blog posts and webinars.
You control the narrative and show your audience what you want them to see.
You curate aspects of your personality and present yourself or your company in the best possible light to achieve your goals.
Let us look at different ways that personal branding can help you make some money:
1. Share Knowledge
You can make money by taking online classes or courses, providing deeper insights with a paid newsletter, or by sharing your knowledge in an eBook or audiobook.
Your audience will receive helpful bits of information, and if they find the content engaging, they may subscribe to constant learning. People always want to learn and improve, and E-learning is the way of the future. You can initiate FAQs, guides, and “How-tos.”
For example, you can self-publish your eBooks and paperbacks on topics that are your forte and list them on eCommerce platforms and social media channels to reach an audience of millions.
2. Build your social media accounts.
Besides building a blog, you must work on your social media accounts which are the quickest ways to make your brand. Follow, friend, and connect with industry experts, curate the most influential players, connect to co-workers, bosses, etc., on a more personal level and engage in meaningful discussion and build your accounts wisely. This will help you augment your brand worth and saleability.
For example, you can endorse other businesses or work with brands that align with yours by posting a story/reel or feed on Instagram or Facebook and charge for sharing content with your existing audience. It is reciprocal marketing, and in the same way, you can enhance your branding through other brands.
3. Start a YouTube Channel
Convert your existing blog posts into a video format as it is much more engaging for the audience, and post these videos on YouTube with your personalized brand channel. In addition, you can earn money from ads with the YouTube Partner Program and include your affiliate links in the description.
Millions watch YouTube every day, so it is an excellent opportunity to convert your existing blog posts into relevant video content and share it with the audience. YouTube videos are much more entertaining, educational, and engaging for the audience. In addition, as a personal brand, you can earn money from ads or through affiliate links in the description.
4. Start a Podcast!
Podcasts are trendy and have fantastic monetizing potential. You can hold interviews, explore different topics in your niche, advertise, and discuss news from your field to scale your brand.
Podcasts have fantastic monetizing potential, wherein advertising costs a lot per thousand listeners. However, there are millions of podcast listeners, and you can make money through premium podcast content, posting valuable content, advertising, affiliate marketing, sponsorship, and repurposing your podcast content.
5. Sell Ad Space on Your Blog
If you have a website, you absolutely should use an automated algorithm and sell ad space on your blog or website. You get paid when audiences click on the ads on your blog. Then, all you have to do is to sign up for Google Analytics. Analytics is a tool using which you may find out how your ads are performing. After you have seen stability in the performance, you can seek professional advice from an ad manager who can help you with quality ads by finding ad solutions and optimizing ad placements for your personal brand.
6. Become an Affiliate for Products You Believe In
Affiliate marketing has become a billion-dollar industry. You can choose to become an affiliate for other products and put down your views and posts, so when people read your links and reviews, you get paid for that.
7. Offer Freelancing Services
Offering services is one of the best ways to start earning money with your brand. This could be by charging an hourly rate or discussing the number of revisions with your clients, for which you can set a more premium price.
8. Help Others Reach New Heights
You can offer to coach or consult and start monetizing through your services, as consultants are needed in almost every niche. People need advice and want to learn things step-by-step from someone who has already been through the same process. You can make the most of this opportunity.
9. Sell A Digital Download
A digital download is an asset that you can repeatedly sell without needing to stock any inventory. Some examples of digital downloads are downloadable PDFs, templates, plug-ins, tools, etc. These intangible products will help you generate more leads for your business and empower your brand name.
10. Create Inventory or Products
Yes! You have heard of celebrities creating their own make-up bands, perfumes, or a line of clothing. You, too, can use your branding to make your physical product, provided you have the expertise to deal with manufacturing, marketing, stocking, selling, and shipping the required products. But this will heavily help you enhance your brand.
11. Spread the word through FAQs, QnAs, and Interviews
The next logical step to enhance your branding and make money out of it is to answer questions based on your brand or other products/services. This is more like a contribution service, and you may need a media kit to sell your interviews, question/answer rounds, and FAQs related to different concepts that can help you scale your brand image.
12. Host a Workshop
To entertain and interact, you need to conduct formal workshops, webinars, boot camps, masterclass, and live streams. If you have that pull and aspiration to attract the commoner’s attention, you will immediately be able to sell your brand better and enhance its awareness. GoSocial lets you host workshops and build a community of like-minded individuals. You can check out our platform to get the most out of your personal branding.
Virtual workshops don’t cost a dime but are highly educational and engaging.
13. Create an Online Course
Just like you would invest in making an eBook, you can start your online course wherein you will directly indulge in coaching, mentoring, counselling, and teaching using solid course content and interactive educational modules.
You can make videos, hold live sessions, or sell a copy of your session to generate decent income only through your content.
14. Other ways
You can become a guest blogger, attend conferences and trade shows, network comprehensively and join groups outside of work, and share your voice on multiple mediums to earn money through your branding.
Personal branding isn’t something that happens overnight, and you need to take control over your narrative. You must have a website and a blog to share valuable information with your audience and focus on building relationships with your audiences and other influencers in your niche. Then, you can leverage your network and become more identifiable as a brand, thus making your business stronger.
Earning money through personal branding is no simple process; however, if you use the right resources and follow pragmatic advice, it is certainly a strategy that anyone can achieve.