Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo Martin
Social media has empowered us all. Building your personal brand is not a distant dream; anyone can build it. It’s not just a medium to share pictures and connect with friends, but a tool to build your personal brand.
Whether you’re a student, jobseeker, freelancer, or entrepreneur, you can leverage social media to find ideal jobs, clients, and customers.
While the students, jobseekers, and freelancers need to connect directly with people, you may ask, why an entrepreneur needs a personal brand when they have their brand’s socials. This is because people connect with people. All of us want to know the person behind the screen.
Building your Personal Brand on Social Media
When you build a strong and impactful personal brand that your audience loves, it strengthens your credibility and instills confidence in your audience to support your new ventures. People trust you and your values; thus, they trust your businesses too.
Won’t you buy from people you have been following on social media than a new unknown brand?
Currently, around 4.5 billion people are using social media across the world. So if you can leverage a percent of it, you connect with 45 million people. Pretty huge number, isn’t it?
If you’re completely new to personal branding, check out this blog and get some work done.
But if you’re already building it, here are some hacks to sustain your brand and make the best of it.
“Your brand isn’t what you say it is. It’s what Google says it is.” Chris Anderson”
How to Build your Personal Brand on Social Media?
The very first thing to do is check whether your audience perceives you the way you want them to.
If you want to be an expert in digital marketing, check whether your content and socials exhibit that persona. If you want to appear as a cheerful and approachable brand manager, ensure that your socials exude that feeling to your audience.
If it is not so, you’re doing something wrong.
This blog covers everything you need to sustain your personal brand on social media.
Everything about how to use social media for a personal brand can be covered under these three terms:
Take care of these three, and everything will fall into place.
Now, let’s break down everything for you.
Be consistent in your actions, aesthetics, and your values.
In personal branding, consistency is about repetition — repetition of tangible and intangible components of personal branding.
Don’t get overwhelmed with these terms, I’ll be explaining them to you.
So read on.
Tangible components are aesthetics, including your color palettes, fonts, logo, website design, and even your designing style.
So, if you use bold graphics in your social media posts, then use them everywhere. It’s good to make changes but maintain consistency because consistency makes your brand memorable.
A Quick Tip: Create a brand guide that you can refer to.
And then combine your aesthetics with your intangibles which brings us to our next part.
Intangible components refer to your brand messaging, voice, core values, and content pillars.
Ask yourself: What do you stand for? What are the three values that define your personal brand?
Your core values can be honesty, friendliness, joy, No BS approach, cheerful, creative, thought-leader, inviting, realistic, etc. Stick to three core values.
And then, decide your content pillars.
Content pillars are basically the subjects or broad topics you talk about.
As a freelance logo designer, you might want to talk about logo designing, freelancing, and creativity.
When you plan your content, whatever your post is — be it a story or a LinkedIn post or a tweet, make sure it falls under one of your content pillars and ticks all your core values.
Human beings are wired to identify patterns in everything they see. This is why when you maintain consistency, you become memorable and easily identifiable. People can see a pattern in your aesthetics as well as the content you post.
Besides maintaining consistency in your tangible and intangibles components of personal branding, maintain consistency in your actions too. By actions, we mean in your posting schedules. We totally understand it’s not easy to post at a particular time every day. So, the best way is to use tools.
There are many paid and unpaid tools available in the market to assist you in scheduling and publishing content on different platforms. A few of them are Buffer, Planoly, HootSuite, and Facebook Creator Suite.
However, all of them are not compatible with every social platform, so check out which one fits your requirements. This way you can always be on time to post content even when you’re not available.
Talking about time,
Here is an additional pro tip: There are certain times when your audience is available and highly active, keep analytics, check different times every week or two, and find the time that gets the most engagement. Schedule your posts at those times. This increases your chances of visibility.
Not only this, maintain consistency on all your social profiles. It is advised to have the same profile picture on all your social platforms.
Haven’t you been able to find an influencer easily on other channels because of their same profile? Become easily searchable.
The next in line is Content Creation.
Create content that engages and adds value to your audience’s lives.
Make your audience wait for your next post. If you can do it, you are far ahead in your branding game.
But first, select your platforms. If you use more than one platform without any strategy or comparable results, it’s time to rethink and become highly selective.
Instead of posting everywhere, select the platforms that you enjoy and get the best results.
Build a good audience on one social platform before diversifying. Otherwise, invest your time on one platform. Reach every nook and cranny of that platform until you have built a strong community, and then add another platform.
You might hear this advice everywhere. But why is everyone so insistent on this?
Because using one platform will keep you focused and stay consistent. You can experiment with different strategies and analyze data to understand your audience, know what works and what doesn’t, and gives you enough flexibility to improve accordingly.
If you are worried that you will have to build your audience from scratch on a new platform, don’t be. When you have a loyal audience that loves your content, they will follow you on other channels too.
After selecting your platform(s), understand the type of content that would align with that platform and your audience.
For example, Instagram is more visual-based, LinkedIn is text-based, and Twitter is all about neat and crisp tweets.
The next is the content creation process. Here are some tips that can make your content creation process easier:
Adopt Batch Creation
This productivity hack can save you a lot of time and help you stay ahead of your content creation schedule.
Divide the tasks of creating one post and do one part of the entire week’s or month’s content together.
Write headlines and captions for a month in one go, then do graphics in another sitting, and so on. Instead of switching between the tasks, you focus your energy on one task.
Over time, you will realize a pattern in your posts. So instead of creating every post from scratch, create custom templates for them. So the next time, you will just have to add content under the specified categories.
For instance, if you write Instagram captions, you can create a template with following the headings:
Have an Idea Journal
To never run out of ideas, maintain an idea journal digitally or manually. Take ideas from anywhere and everywhere and note them.
Always be on the lookout for trends and if you can create something that aligns with your audience, use it.
Additional tip: Leverage the fad as soon as possible and leave the scene before it reaches the peak so that you gain the highest engagement.
You don’t always have to create content, curate. Mindfully. Curate content that aligns with your intangibles (core values) and audience. You can add your spin to it or explain what you really liked about it. This also increases your chances to get more traction.
And finally, it’s time for engagement.
Engagement is about becoming a part of the community.
Let me ask you a simple question.
What is social media for?
To socialize! To interact and build relationships.
You have to interact with your audience and industry mates to build a powerful social media brand.
Social media offers ample ways to engage with each other. Every action is valuable.
If someone compliments you on your outfit, do you ignore them or reply? The same goes for comments on your posts.
Whenever you post something, reply to every comment. It’s a way to acknowledge your audience and make them feel appreciated.
The next is to connect with your fellows and top influencers in the same industry. If you find anything interesting that resonates with you and your audience, do not hesitate to like, comment, and share it.
Now don’t just comment “good post” or random emojis. It’s been causing a lot of discussions online. Here is the answer to commenting the right way:
Be authentic in your comments. If it’s a debate or discussion, your comment should add value to it. If it’s a simple post, describe what you really liked.
A quick tip for sharing: Make sure to give credit to the person whose content you share; otherwise, it’s stealing.
Build relationships in your inbox. Initiate conversations with your audience, fellows, and influencers.
Try to reply to the texts. There is a reason people text you — they trust you and value your advice, so be open and willing to help. Kindness is underrated but highly appreciated.
Ask questions and do polls to interact with your audience. Sometimes, it’s okay to ask questions that are not directly related to your brand. Many top influencers ask general questions like “tea or coffee?” Such questions make you human, lighten the mood, and engage more people. On Friday evenings, you may ask your audience about their plans on weekends.
“Don’t be scared to present the real you to the world, authenticity is at the heart of success.”
No one can be you. So, play to your strengths. People stick with you for who you are.
To sum everything up on using social media to create your personal brand, here is a web flow that might help you.
Check out GoSocial – the platform lets you host paid online workshops, create online courses, build a community and do a lot more to monetize your passion. If you want to create content and earn money in return, GoSocial is for you.