The use of LinkedIn for personal branding has become a crucial exercise in recent times. It is now a popular platform for many content creators, entrepreneurs, freelancers, and professionals to build their personal brands.
The same is evident as, in addition to professional interactions, personal branding on Linkedin allows you to gain followers, generate leads, make connections, and do a lot more. To get the most out of LinkedIn Personal Branding, you should be consistent with your approach and stick to your plan.
Why is Linkedin a Great Platform for Personal Branding?
LinkedIn is not only for networking and job-hunting. The right approach can generate tons of leads and assist you in building your personal brand on LinkedIn. It gives you a chance to post content in several forms and connect with other individuals with ease.
With LinkedIn, you can target audiences that are highly specific to your field. As a result, consistency on the platform can be extremely valuable for personal branding.
How to use LinkedIn for Personal Branding?
It is not necessary to be a top influencer on LinkedIn to boost engagement. Be honest, share valuable information, comment on others’ content, stay on top of updates, and talk about the aspects you understand in depth.
Make sure that the information you share is reliable and of great quality and you’ll soon hear positive feedback from your network.
Let’s dive deep and understand how to use LinkedIn for personal branding:
Start with an Analysis
Before starting to create content, make sure to get your strategy right. Strategy starts from understanding your niche along with the audience you are trying to reach.
Building a personal brand in your industry is only possible when you have a definite niche. By creating targeted content, you can produce relevant, actionable content.
Finding your niche will be easier if you combine your areas of expertise and interests. Additionally, addressing gaps in your industry can help you develop unique content for your audience.
The internet offers several resources to help you understand the demand for the content you want to target. Ideally, you should seek out topics with low content availability and high demand.
Tools like Ubersuggest, GoogleTrends, and Google Keyword Planner are useful to determine your target keywords. In addition, you can perform a quick competitor analysis on LinkedIn, looking at what your competitors are writing.
Keep an Eye on Popular Industry Professionals
Everyone looks for inspiration when it comes to starting something new. If you are new to personal branding on Linkedin, start by analysing the profiles of established personal brands of your industry.
Look at the type of content they post, amount of engagement, what works and what doesn’t to come up with a strategy for your own.
To gain momentum, you can even start engaging with the content they create so that you become visible to the industry professionals. If you can provide value in comments, many individuals would recognize you and connect with you for your perspective. This activity will heavily contribute to the personal brand you are willing to build.
Update your LinkedIn Profile
Make sure, every section of your profile is filled out completely with no gaps or blank spaces. If you treat your LinkedIn profile as the online version of your resume, you can build a personal brand with ease.
In your profile, you should include a minimum of the following:
- Your industry and location
- A current position in the workplace
- Previously held positions
- Details about your educational background
- At least five skills related to your industry
Also, having at least 500 connections is good to enhance credibility, and the same is visible on your LinkedIn profile.
Work on your Profile Photo and Cover Photo
If you plan a photoshoot just to have an attractive profile picture on your LinkedIn profile, I won’t say you’re overreaching. That’s the first impression you are going to make using your personal brand.
It is usually best to showcase a professional-looking, well-lit headshot with a plain background. A similar picture should be used for all your professional social media channels to establish your personal brand, as well as to be easily identifiable on multiple channels.
Pick a professional profile image that reflects your industry. If you are a copywriter, you may want to choose a profile picture that is a little more witty, casual and fun. A manager, on the other hand, might use a simplistic photograph.
There is no hard and fast rule here, experimenting with the photograph is all that matters. Having said that, you should never use a low-resolution photograph or one that is a group shot.
LinkedIn’s cover photo is a crucial part of delivering the most about you. This space must be utilized the most effectively. It allows you to be creative and communicate your expertise. Don’t forget to mention the aspects of your industry that you specialize in.
Optimise Profile for Trends and Demand
Whenever LinkedIn ranks a user, it places a lot of emphasis on the words used in the headline and bio. If you want to build your personal brand within a specific niche, you should specify the industry name and your area of expertise.
You should make your headline descriptive since it appears multiple times on LinkedIn, such as when you comment or show up in a search. It’s important to be clear about your role and responsibilities to make people click on your profile.
If your profile is well-optimized, it can reach a lot of places than just LinkedIn. You should include relevant keywords in every section of your profile so that your name will appear in wider search results.
All aspects of your summary, including specializations, job title, career history, and personal interests, can be optimized. Freelancers should make sure to include keywords like “freelancer” in their bios and other profile sections to increase their chances of being found in search results.
Go for Quality Recommendations
We all know that recommendations can enhance the credibility and trust factor of a personal brand. People are more likely to believe in your personal brand if you have recommendations from past employers/clients.
Ask your connections to recommend you on LinkedIn. Consider requesting a specific skill to be emphasized in your recommendations. It will help provide a complete reflection of your abilities that will complement your personal brand.
As an alternative to asking for a recommendation, you could offer to write one as well, so you both benefit from the situation. The best way is to reach out to the people you already know from workplaces or any other professional network.
Create Helpful Content Regularly
You’ll find tons of useful tips, techniques, and insight in the posts of the most successful personal brands on LinkedIn. It is important to provide value to your readers to make your post stand out among other LinkedIn users each day.
You should always be clear with your research and never deviate from the objectives. A structured approach helps gain quick results that are scalable in the future.
Before hitting the post button, ask these questions to make an impact.
- If this post comes up with a unique perspective or solution?
- Is my content educational and provides new insights to my readers?
- Is it worth sharing?
- Is it tackling a common industry problem, challenge, or issue?
If your answer is yes to all of the above questions, you can publish your post without a second thought.
Write Engaging Posts for better Reach
Great content that provides the information and makes the reader think is just a beginning. Readers should do more than just read. For that, you have to write engaging and click-worthy posts.
Engaging posts are more conversational that encourage people to share their points of view. If you can make them think and come up with an opinion, your reach will grow.
Engaging posts make readers take action that results in exponential visibility. You have to decide what you want readers to do after reading your content and create accordingly.
You should publish content on LinkedIn only if it contributes to your overarching strategy. The CTA should be carefully crafted to support and fit that strategy.
If you are looking to build a personal brand, you would love to see people comment and start a conversation on your post. If they share, those are some brownie points for you.
Share your Personal Side as well
You should always consider making content more personal. Personalizing your content will enhance its value in several aspects as your personal brand on LinkedIn comes before any services you offer.
Content should not be too businesslike and impersonal. Try to make it authentic by putting your stamp on it. Building your personal brand on LinkedIn requires showing your human side so that people can relate to your content.
There are emotions involved in everything, even on the internet, and you should build a relationship that is more than a transaction.
Although LinkedIn is a social platform, you should never lose sight of its professional aspects. Be careful not to get too personal in your writing. Make sure to keep it relevant to your audience as well as your industry.
Deliver Value through your Content
Creating value-driven, informative content is the best way to build a personal brand on LinkedIn and make people believe in your expertise. Bringing a substantial change in people’s lives through your content is the key to long-term success. Since it’s a long-term investment, it might be difficult at first, but it’s the best decision you can make.
You should think that the goal is to help people, and the same will help you in future. You can use this for sharing stories about your professional experience, general life lessons, career advice, and even services you offer. If you follow this approach, every professional will be able to relate to the content you create.
You can either provide people with quick tips or just entertain them with stories. Providing both keeps them engaged if done properly.
Build a Connection
I am constantly focusing on the part where you build a connection with the audience. It can be done with the content you create, but there are several other ways to complement that.
To establish yourself as a LinkedIn personal brand, you should perform the following activities consistently.
- Reply to comments on your posts instantly
- Take the conversation off LinkedIn
- Comment on others’ posts, articles, and updates
- Every connection request should be accompanied by a note
- Answer all connection requests you receive
- Provide value in your comments as well
All these activities make you more visible and familiar. People tend to engage with the people who are active on the platform and are easily reachable.
Make Carousel Posts
Did you know you can create LinkedIn carousel posts using LinkedIn’s document sharing feature? If you haven’t created any carousel posts yet, you should!
This document sharing feature on LinkedIn was introduced back in 2018. It isn’t a brand new feature but is increasingly used for creating engaging content on LinkedIn.
With a little effort and time, you can turn a static post into an entertaining series of carousel cards that will help your personal brand grow.
Create a series of square photographs with your content and merge it into a PDF document. Doing this will allow you to make a carousel post with ease. This feature on LinkedIn also allows you to do a lot of creative experimentation.
A carousel post takes up more room in the newsfeed. As a result, they are more impactful, and you can summarize a lot of information without making it look bulky.
Go for the Creator Mode on LinkedIn
LinkedIn’s new Creator Mode is the perfect way to build your personal brand on LinkedIn! After you activate the creator mode, your primary profile button changes from “Connect” to “Follow” on LinkedIn.
As a result, you will receive fewer invitations from people who just want to see your content on their newsfeed. The same would help you gain more followers.
Below your LinkedIn headline, you can include up to five hashtags(usually about services you offer) in the LinkedIn Creator mode.
The benefits of that are many! Visitors can tell if your profile has interesting content about topics they’re interested in right away. The algorithm also enables LinkedIn Creators to have their content boosted for those 5 specific hashtags!
Write and Publish Articles on Linkedin
If you have a knack for writing and have something to share of importance, never restrict yourself to LinkedIn posts. It is best to write some LinkedIn Pulse Articles to share your point of view and expertise in detail.
Before starting, you should know that writing on LinkedIn is just like blogging anywhere else. It must have a clear purpose and a target audience. In addition, it needs to offer an insight that’s valuable to your readers.
If you become consistent and deliver value, you’ll soon see a rise in engagement with reactions, comments, and shares. In turn, this will lead to a greater level of attention for your personal brand.