How To Make Online Courses More Attractive

How To Make Online Courses More Attractive?

Every course creator wants their participants to remain attentive throughout the course. If the subject is too complex, the attention span keeps on decreasing. To solve this problem, creators make learning exciting by using technology and some other techniques.

Before making the participants interested in the course content, the creator must make them interested in the instructor. A healthy relationship between you and your students will increase the attention span. Once the trainer gets attention, he/she should start focusing on the course content and make it valuable for all. 

How can you do that? Come, let’s discuss this in detail.

How To Make Online Courses Attractive?

Use Storytelling

Our parents and grandparents helped us learn several aspects of life through childhood stories. They used narration to offer an immersive experience of real-life making a mark in our minds. We still remember those stories and use lessons in our day-to-day lives.

Course creators can also use storytelling to develop the interest of participants. Storytelling is the tried and tested method of making classes appealing. They have a lasting impact on our minds making the learning process easier. The demand for storytellers has increased as students are less attentive due to distractions like smartphones and social media. 

This technique will require some effort and practise but will give you some exceptional results.

Use more Media

When you have access to technology, then you should use it to its full potential. There is a lot more to online classes than PowerPoint presentations. Some creators are too comfortable with presentations and are not willing to try any other tool. If you are one of those, try using icons, infographics and other less text-heavy content pieces to make learning efficient.

Usage of interesting GIFs to make a point could also come in handy. Individual course creators also use third-party videos to deliver complex subjects. Youtube is full of relevant videos that can offer some versatility to the students. A short video of 2 – 3 minutes by a different creator keeps the interest intact and gives an attention boost to your class.

Keep your Funny Side Intact

We all are aware that the attention span keeps on decreasing as the course progresses. The reasons are many, but the most prominent reason is the increasing complexity of the subject. As we start to dive deeper, the dull aspects come in the way. The addition of a witty line related to that subject could bring in a lot of change.

Being a course creator, it will never hurt you to make your students laugh. Humour connects the participants with the instructor and helps in creating more awareness. A lighthearted joke that is in line with the topic is the best way forward. 

Keep your Video on

While delivering the course content, your upper body must remain visible all the time. Students expect to learn from real teachers, and only audio never helps in making them feel that. The expressions and hand gestures also play a significant role in making the students understand. Good teachers use gestures to deliver emotions and to make the course content attractive.

Students feel like a lone learner while looking at a presentation that keeps running without a hint of another human being. Try involving yourself in the exercise as much as possible. 

Solve the Student’s Problem

You should know that students are investing their crucial time in your online course. That time is for solving specific problems rather than talking about general aspects of the subject. 

Students get guidance about the topics they are already aware of and this problem is consistent with most online courses. An hour of an online course should focus on solving one big problem identified before the start, during course structuring. You can also read ‘How to structure an online course?’ if course structuring is something you want to learn. An optimized course structure will help solve the specific problems and also keep your students engaged with the content.

Show the Practical Side

Yes, I understand, the theory is necessary for laying the foundation of the subject, but it should not stretch more than 10 minutes during the course. I am saying this because theory gets covered during the practical implementation if you play smart.

Say, you are offering a Photoshop course and want to teach blending of multiple objects together. Rather than telling the importance of blending, you can start operating the tool and tell your story while you use the tool. This solves the theoretical purpose, and students never feel uninterested during the whole process.

Use Real-Life Examples

If you are not delivering something discovered for the first time, there will be numerous examples to align it with the real world. The most primitive way of doing this is with case studies. A small case study at the start of the course will make your students more attentive, and they will realize the importance of learning the subject.

Real-life examples also open the gates of imagination that help in building interest. The initial step should be to make the students curious to know more.

How To Make Online Courses Attractive

Go for Bite-Sized Learning

Professionals practice Bite-Sized learning or Micro-Learning around the world. You need to divide your content into small parts rather than bombarding all the course content at once.

You can use digital handouts, multiple slides to break down the complex subject into smaller pieces. The learning goes on uninterrupted, but only a tiny aspect gets discussed at a time.

Offer Gamified Learning Experience

We don’t want to make the students feel that they are studying. Instead, you should make them learn while they enjoy the whole process. Gamified learning modules help us move in that direction. People love to solve puzzles, see animated characters telling a story. If these characters can narrate the course content like dialogues, your content will become interactive to a large extent.

Yes, it will require some extra effort, but PowerPoint animations could help if you are not an expert designer.

Introduce Discussion Forums

After the completion of course content, students have nothing for their doubts that come after implementation. If you can offer students a platform to discuss and ask questions, the learning will become interesting.

GoSocial’s community platform provides a Discussion Forum to the creators so that they utilize it to help the community/students get the most out of the online course. Creators can also invite members for discussion, and students are also encouraged to ask relevant questions. 

Discussion forums also work as relationship-building tools that result in better responses for the upcoming online courses.

Work on Building a Community

If you have a community of learners and other instructors where you interact and share your thoughts, people would love to learn from you. I would suggest, you remain in touch with the industry professionals, students before and after the course to build trust and reputation. During course delivery, you can only introduce students to your community but do nothing more than that.

The communities are there on social media platforms like Instagram and Twitter, but privacy is not guaranteed. For community exercises, you can explore GoSocial and invite every student to be a part of it. It allows you to live chat, share information, implement discussion forums and take complete control of your activities.


To make the online course attractive, the focus should remain on building the relationship with the participants. If the students are aware of your achievements and expertise, they will get excited to access your content. 

If you can present yourself as an approachable creator willing to help people with knowledge, you will see the attention span increasing drastically.