It doesn’t matter if you are starting your career or have been there for a while. Building your personal brand would be the best decision. Strong personal branding provides you with career opportunities and creates social proof.
Even if you are not looking for employment opportunities, your personal branding will get you more visibility and ultimately increased traction.
Research is one of the first steps in achieving the set goals in any strategic planning process. When establishing your personal brand on social media, it is always best to conduct a market research first. You can also do your research if you’ve already started to ensure the faster growth of your brand.
What is Market Research for Social Media Accounts?
Every successful personal brand performs market research for social media platforms to gather information regarding its content distribution and relevance opportunities.
Your market research may identify your target audience personas as well as trends within your industry to better understand what they want from your content and expertise. It also involves looking at the competition and understanding what type of content is working best for them.
At this stage, an individual creator must ask and answer every question related to objectives, audience, topics, etc. only to create the targeted content around the decided niche.
Although conducting research can be time-consuming, it is crucial for your personal brand’s health.
Importance of Market Research for Social Media Accounts
You should always create valuable and engaging social media content for your audience. The problem is that if you don’t know where to begin, you could be wasting your time and effort creating content that is irrelevant to your audience.
To create and curate quality content, it is ideal to conduct solid social media market research at the initial stages.
This research will help you make fewer mistakes and grow faster than other social media accounts in your niche.
How to do Personal Branding Market Research for your Social Media?
Start with answering some of these Questions
In the beginning, your audience should understand what you do. Rather than telling explicitly, you should create and curate your content in such a way that it starts speaking for itself.
Say, if you are an expert mobile photographer, you should put photos taken with smartphones rather than photographs taken from a DSLR. Your expertise will be defined by your differentiation and choice of content.
Make sure you clearly define the type of audience you are targeting, such as age, gender, profession, income, skills, etc. Before starting your personal branding journey, I would advise you to ask the following questions and answer them in detail.
- What is your expertise?
- What is your target audience?
- What makes you unique?
The objective of answering these questions involves documenting your responses in detail to ensure you get a clear understanding of your approach and not stray from it during implementation. Answer each question in at least 300 words and use it as a handbook that you can keep updating according to your experiences and interests.
Find a Relevant & Trending Niche
Once you have answered the above questions thoroughly, identify your interests and passions to figure out a niche. To create content, choose something you are passionate about or something you are willing to learn.
You’ll lose interest along the way and quit way too soon if you’re creating content in a niche you don’t care about. Adding value consistently is more important than creating content for the sake of it.
A successful personal brand is built on identifying passionate niches and adding value while creating content.
If you’re thinking about jumping into a niche, analysing trends is a good idea. Google Trends is always a good source for finding out what’s trending.
If you are beginning to analyse trends, you should notice how stable the niche is. It should not be something that could go away so easily. Your niche should give you a runway of at least 2 years so that you can build a brand around it.
Find the Tone of your Personal Brand
Personal brands have an advantage over corporate brands in their ability to connect with the audience on a deeply personal level. As personal brands, you are recognized for being humans, and thus you get far more reach than any other brand (not personal).
The tone of a personal brand is defined similarly as you do for a normal brand but with a more human and personalised touch.
Understanding your audience is key to choosing the right tone. After that, you need to consider your personal brand’s values, which you will need to keep in mind while creating content.
Understand the user inclination by visiting the influential profiles of your niche and reading the comments. From their content creation, you can gain insight into the positive and negative responses.
When defining values, you should add your thoughts and views to show your support for causes you believe are important. In your content, you can portray those values and get appreciated by your audience for being transparent.
Decide on the Hashtags
Hashtags are keyword phrases that do not contain spaces and have a “#” before them. It works as a hyperlink (blue colour, clickable link) but only directs you to relevant content within that particular social media account.
You can use hashtags on almost every major social media platform to reach your target audience. Moreover, they make you more accessible to your target audience.
By adding hashtags to your posts, you help users find what they are searching for, resulting in better brand recognition and interactions.
If you’re familiar with SEO, you want to target long-tail hashtags rather than smaller ones. Approximately two to three words are included in these hashtags. Even though these hashtags are not as popular as simple one-word ones, they serve the purpose of getting you a highly targeted engagement.
Beginners in personal branding should avoid going with one-word hashtags since bigger accounts will take all the traffic. When your reach grows, you can always use one-word hashtags.
As you research, you should take inspiration from accounts in your niche and note down the hashtags they use. You can use them in various posts to determine what works and what does not.
In addition, you can simply search a social media platform for your desired platform to see if there is engagement for the content and the amount of competition to make a decision.
Research Influential Content Creators in your Niche
Analyzing social media profiles on an ongoing basis will allow you to understand how you stack up in comparison to your competitors and keep your brand ahead of the competition. Content may already exist for every niche imaginable because previous creators have created it.
When it comes to social media, you must look at successful personal brands. You can boost your chances by researching the content that your competitors are creating and then providing the audience with something they don’t provide.
You should conduct research focused on bridging the gap between the demand of the audience and the content generally produced by creators. If you can fill a gap and build your brand around that type of content, your personal brand will start growing rapidly.
Look for Content Monetization Opportunities
If you want to do something big with your personal brand, this is an important step to take. To succeed, you must look at what people are doing to monetize their expertise out of social media platforms and how they are using content related to your niche.
Once you know what monetization opportunities exist (other than social media), you can take inspiration from those who are doing it successfully.
If your expertise is closely related to the popular topics, try to find a way to differentiate or complement what popular creators are focusing on. Knowing their persona and USP will help you better understand the content you wish to create.
To research creators, you can check the online courses/workshops websites and speaker pages on these portals. Google or Bing their name and the workshop listing websites to see if they are sharing their expertise on any of the creator economy platforms.
You can search for the niche on GoSocial as well. It helps creators monetize their expertise by providing opportunities like hosting workshops, creating online courses, building online communities and a lot more. You can easily move forward if you find creators and audiences for the content you create.
In case you don’t find any influential personal brands making a living following your decided niche, you can reconsider the idea and choose something easier to monetize.
You are known for your voice, ideas, innovations, and commitment to your audience. It is essential that you understand your audience’s needs, assess the competition, research your prospects, and depict the purpose of what you do to be the best.
To learn how to build your personal brand on social media platforms, read our blog for some crucial tricks and tips.
By conducting thorough research and sticking with your findings for 4 to 6 months, you will create a personal brand that will appeal to your audience and inspire them.