How to create content for Twitter?

How to create content for Twitter?

Twitter is an amazing platform to build your personal brand and stay connected with the world. Its organic reach trumps other platforms. 

But does creating content on Twitter scare you?

Does your mind go numb when it comes to creating content for Twitter?

If “What should I post?” is your ultimate question every time you open Twitter, then this blog might have answers for you.

According to the Brand strategist, Phil Pallen, there are 4 types of tweets that you should focus on:

  1. Website Link
  2. Industry Buzz
  3. Quick Question
  4. Network Effort
How to create content for Twitter?

Image Source: Youtube

Tweeting Tips and Tricks

Website Link

While posting, one out of 4 tweets should be about you, that is, create one tweet for self-promotion. Add a website link to these tweets so that it leads your audience to your website or landing page.

The New York Times frequently pulls out quotes from their articles and directs their readers to the specific articles. 

Industry Buzz

This is the most retweetable content type that helps you position yourself as an authority in the industry. 

Share statistics, facts, actionable tips and hacks, and even the latest happenings in your industry. When you do this, you appear like someone who knows what they are doing. You create awareness about your brand as well as yourself.

Quick Question

Tweets that ask questions engage the most followers. Social media is about conversations. And here, you fulfill the purpose. 

Your questions can be related to your brand or not. It doesn’t matter as long as it is fun and interests your audience. 

Network Effort

These tweets focus on building relationships with other influencers and mates in your industry. When you see a tweet that resonates with you and your audience, retweets it. 

But the best way to do it is either add your own spin to it or specify what you really liked. This might catch the influencer’s attention and increases the chances of getting it reposted by them.

These are the four types of tweets you should focus on.

But all your tweets should answer the question: “Does it fit my theme?”

If you’re asking what a theme is,

It simply refers to your core values and main content pillars.

To have memorable and consistent branding on Twitter (or any other platform), use Vannessa Lau’s 3*3 Method. Write down the top three values that you stand for and 3 topics that you talk about. Then, ensure that every post or tweet should fall under one of the content pillars and check all your core values. This way you build a loyal and trustworthy personal brand.

Now, it’ time to know how to create awesome retweetable tweets?


Stay Sharp

There is a reason Twitter allows 280 characters. Twitter is the most preferred platform for the most influential people. Look at Elon Musk and Jeff Bezos, they use Twitter to engage with their followers. The industry professionals, CEOs, and celebrities are on Twitter. What they want is clutter-free, no BS information in the least words possible. So, make sure your tweets are simple and crisp.

While creating your tweet, see if you can edit it further. If yes, then edit it. Be concise.

But what if when you can’t fit your tweet content within 280 characters?

Then, you can either:

  • Use Visuals, or 
  • Create a Tweetstorm

Using Visuals

You can use images, carousels, or videos to share information. Twitter allows up to 4 carousels and a video of up to 3 minutes, make the best of it. 

It helps you not only in sharing more information but also in creating visually appealing content.

Sometimes, you might want to share a pierce of an article or a website content but due to the character limit, you are restricted, then click a screenshot and share that.


A tweetstorm refers to creating a sequence of tweets by replying to it. If you have an interesting article or information to share with your audience, use this method. Threads can engage more audiences and increase your traction. 

A thread once a week can drive unexpected results over time.

Check out Robert Allen’s threads. They are concise, impactful, and valuable.

Take care of formatting: Keep it Neat and Clean

As mentioned earlier, the thread should be sharp and precise. This also means better formatting that is pleasing to the eye. 

Look at the image below, which one do you prefer to read even though both have the same content? 

How to create content for Twitter?

If you can write it in bullets, use bullet points. Add spacing.

See how Ranveer Allahabadia does it.

ALSO READ: How to Build a Personal Brand – From Scratch?

Be Real: Failures and Successes Matter Equally

Remember that people connect with people — and emotions. We all have our ups and downs. No one is perfect and you don’t have to be either. So, do not be hesitant to show your failures to your audience. Share your experiences and journey.

This makes you more of a human. In fact, it slightly ignites a curiosity among people about your journey which makes them wait for your next content piece.


Since Twitter is about being specific, use one or two hashtags. This keeps your message focused on one idea.

To have a better sustainable Twitter game, follow the above tips.

The next is how do you always create killer tweets?

Don’t worry. Here are some ways to always have something up your sleeves:

Trending pages

When you don’t know what to post, stalk the trending pages. Twitter has a trending now section. Jump on it and see what people are searching for and engaging with. There is probably a way that you can create content around it. 

Analyze Industry Accounts

Every industry has its own influencers and top creators, follow them. 

Twitter also has an option to create lists where you can add all the social profiles to categorize your industry leaders and analyze their content efficiently.

Study their accounts. Observe what they are posting, what’s getting traction, what engages people. This gives you valuable insights into content creation and inspiration for your next posts.

Bonus tip: Engage with their accounts whenever they post a tweet. Try to reply as soon as possible. This will bring attention to you. 


When you can’t create, curate content. But don’t go overboard with it. Curating is a part of the networking effort tweets we talk about earlier.

Some Uncommon Advice: Stay Curious 

It might seem irrelevant but it might help you stay in the game for long. When you stay curious and keep learning, you broaden your horizons and increase creativity. 

Human beings have a tendency to make patterns and connections. Learning new things which may relate to your industry or not helps you create new connections between things, and additionally bring more and new content for you to share with your audience.

To Stay Consistent: Use Accountability Groups

More often than not, staying consistent is the most difficult aspect, especially when you are a beginner. To overcome it, you can join accountability groups, have an accountability partner, or create your own accountability framework. These systems allow the participants to push each other to stay on track. Everyone shares their progress with their groupmates and encourages to do more.

Analyze and Improvise

Twitter offers you the Analytics feature to help you assess your progress. Know what resonates with your audience and tweak your content strategy accordingly.

For instance, if your carousels gain more engagement than your videos, you should switch to using images more. 

Additional Tips 

Optimize Profile

Whenever someone lands on your profile, you have just a few seconds to make an impression. So make a visually appealing and scannable profile. Have a clear high-resolution profile picture. Write a short and crisp Bio that tells exactly what you do. If you have a website, then add the link in the designated section. 


To reach the top or to stay at the top, interact with your audience and other creators. Like, comment, and retweet what you actually like. Ass meaningful comments. While retweeting, specify what you liked. This brings more attention to you.

Timing Matters

A tweet has a lifespan of just 18 minutes. So, picking the right time to tweet to gain maximum traction is only a smart and wise decision. 

According to Hubspot, 9 a.m. is the best time to tweet.

Find out what works best for you and schedule your tweets at those times only.

Scheduling Tweets

It’s not always possible to post at a specific time. This is why tools like Buffer, Hootsuite, and Tweetdeck exist. These tools help you schedule your tweets and post them. This will also help you to plan your content in advance and be consistent.

Don’t Oversaturate

Due to the short lifespan of a tweet, approximately minutes, you are inclined to post more than one tweet a day. However, do not post too frequently that it annoys your audience and prompts them to unfollow you.

A good frequency is 4-5 tweets a day which is manageable for you. The best way is to space out your tweets over a day. 

Wrapping up

Remember what works for others may not work for you. Take inspiration but do not copy. But it all comes to your audience and you. And your experimentation and dedication.

Stick to your core values and keep experimenting.

So, if you are looking to build your personal brand online, attend workshops on GoSocial, learn from industry experts, and get the opportunity that you have been waiting for.