How Much Time Should You Spend On Building Your Personal Brand?
“Planning is easy. The beginning is hard. But Sustaining is the most difficult.”
When you start your personal branding, it’s all fun and games. Planning and creating your personal brand is a milestone; however, it is not a one-time thing. Over time, you will have other projects and responsibilities piling over. Mostly, it is at those times that it becomes overwhelming to continue and many abandon the path. While some stay on track, they end up missing deadlines and suffer frequent burnouts. Building your brand is a constant challenge.
So, how do you keep building your personal brand without undue stress?
The answer lies in time management and planning.
What you need is strategic planning that lets you stay on track and keeps you in the game for the long run.
How to Plan Personal Branding?
After talking to several creators, entrepreneurs, and students, we came to the conclusion that it varies for every individual depending on their goals, priorities, and schedules. You don’t need hours to build your personal brand but an effective strategy that fits in your schedule and doesn’t burden you.
Even though the day has 24 hours and it’s the same for everyone, how we spend time varies for us all.
There is no blanket rule as to how much time you should spend. However, there are a few tips or hacks that would help you optimize and spend your time productively, efficiently, and on the things that drive the desired results.
Let’s start with breaking down the essential components of building a personal brand:
You have to focus on people — mates from your industry, your fans, and your prospects, and on sharing content that either helps them or establishes you as an authority.
So, focus on:
Replying to comments
Engaging with other’s content — commenting and sharing
Creating & publishing content
Building new connections
Now, before we move on, let’s analyze the time you are already spending every day on your brand.
Track your time and identify where you spend the most time.
How much time do you spend having conversations?
Are you consistent with sharing content?
How much time do you spend scrolling and engaging?
Do you often reply to texts and comments?
How much time do you spend on each platform?
Optimize your time spent on Social Media
Most times, you think that you’re working on your personal branding but you might just be spending time scrolling and doing nothing.
If you’re spending time doing anything other than the activities mentioned above to focus on, it’s plainly not effective or productive. Track all your activities and eliminate all the unproductive ones.
Now, it’s time to come to the good part — managing the two components (People and Content) efficiently.
The most important thing is to avoid unnecessary scrolling. It’s tempting but you have to be conscious of your scrolling time.
Instead, focus on engaging with other people’s content. Spend at least 15-20 minutes commenting and replying to texts.
Spend time on Building Connections on Social Media
The next is building connections. Goldie Chan, a digital strategist, and a personal branding expert suggests, “Add at least five new people to your network, every single week.”
When you break it down, it’s basically 1 connection a day, 5 days a week. Pretty easy?
But the catch is building genuine connections. You don’t have to go around having conversations with random people. Connect with people with whom your values and business goals align. Build relationships with people you actually would like to talk to, learn from, and grow with.
And it won’t take hours to build. Over a month, you will have 20 meaningful connections.
Now, the next component is creating and sharing content.
Most people get exhausted by content creation after a few months. The most effective strategy that creators and social media marketers swear by is batch creation and using social media calendars.
Go for Batch Content Creation Technique
It simply refers to breaking down the activities of content creation like planning, writing captions, graphics, etc into separate parts, and then completing one aspect of the process in one sitting for a week’s or month’s content.
So, rather than spending an hour on ideating, writing captions, creating, and posting, you spend that hour writing the captions for the entire week or month.
It helps in streamlining your thoughts and creating content more efficiently. You have your content planned in advance and it reduces the chances of inconsistency.
Your content creation and posting journey can become a lot easier with automation. Tools like Buffer, Planoly, and Facebook Creator Studio can help you plan, manage, and schedule your posts in advance. Automation will help you eliminate repetitive tasks like publishing content daily, focus more on creating new content and other strategies that need your human touch.
This will take off the pressure of posting content at a specific time, and give you more time to focus on engaging with your audience and clients.
Other few tips include:
Set reminders and limit your time while engaging and engaging with other creators.
Take ideas for content creation from everywhere. When you are scrolling, having conversations, and commenting,
Ask for help
“You can do anything but not everything.” Delegate when necessary.
There are social media marketers and strategists who can help with your platform. If you cannot manage it, do not be hesitant to take help.
As a student, it might not be a viable option for you. For entrepreneurs; however, it will be an investment. Someone who will look after your posts, be updated with the trends, and implement the latest strategies to your accounts will save you lots of time.
For creators, if you don’t like a part of the process like creating graphics or writing captions, delegate it.
Be Selective of Your Platform
While having a presence on all platforms is wise. But if you’re unable to handle all the socials and delegating is not an option for you for any reason, then be selective of your platform.
Analyze which platforms work the best for you and invest your time only on those.
And here’s why…
You can always start building on the other platforms. In fact, it will be easier to build the third platform when you have optimized the selected platforms to the fullest. Your true fans and connections will follow you to the other socials as well when they get the value they want.
Let’s bring Irene from our previous blog post back. She gets more leads from Instagram and LinkedIn and has built a considerable tribe of fans on the two. But this hasn’t been the case on Facebook. So, as an individual creator who cannot afford to delegate the tasks yet, she decides to drop Facebook for now and spend time on the first two platforms.
In the end, see how much time do you need for each activity, how much do you actually have, and plan it accordingly.
The bare minimum is an hour. Whether you’re a creator, student, or entrepreneur, invest at least an hour in building your brand. Divide your hour and focus only on activities that bring results. Spend two days a week on content creation.
Enjoy the parts of personal branding and make it a part of the routine, not a chore. Because building your personal brand is about visibility — showing your community that you exist and being there for them. That’s how you will make the most of it without stressing out.
It won’t be all glitter and rainbows. There will be times when everything will seem messy. But it’s okay. Change is inevitable. Circumstances will change too and as you move forward your priorities will also change. What you have to do is recognize it promptly and find solutions.