If you think personal branding is restricted to your social media platform only, then you are mistaken. Individual Creators have taken personal branding to another level, and now they are training people by sharing their expertise in closed spaces. Hosting an online workshop works as a catalyst in your growth as you remove the dependency on the algorithm and find your way to earn a living.
Let’s help you understand in detail, how hosting online workshops help in personal Branding.
How does hosting Online Workshops help in Personal Branding?
You are not dependent on any Algorithm
Instagram forces you to post reels. Twitter wants you to write crisp one-liners. LinkedIn loves long-form posts. Similarly, every social media platform has the autonomy to make decisions on your reach, and you have to follow the trend to build a personal brand on these platforms.
When you move out of these social platforms, you can focus on your expertise and do away with any reach-specific activities that you do forcefully.
A closed group can let you communicate effectively with your audience when you host an online workshop. You can also experiment with your content and delivery as your dependency will go away.
You will see a rise in personal brand recognition after every live workshop if you deliver value.
You get more Time to Communicate your Expertise
How much time do you get from a user on Social Media? A few minutes at most. You can expect at least an hour of dedicated attention during online workshops to share your expertise without any interference.
Online workshops help you establish yourself as a personal brand that knows its stuff. The social media space is cluttered with all sorts of content, and a distracted audience will never understand your real expertise.
When you have more time, you can tell more and become more convincing. After hosting online workshops, you get more engagement on social media as you get recognized for your wisdom and helpful behaviour.
Marketing becomes Easier
If you go for any online workshop hosting platform, you get to use the experience of an expert marketing team that will drive sales and attention for your online workshop.
You can also try GoSocial. We will help you with a dedicated webpage on our website where you can add all the information and host the workshop with a single click.
GoSocial handles your workshop registration, payment, and other requirements. We also help you market your online workshop to get more audiences to attend the session.
Above all, you will find an audience eager to join your workshop on GoSocial.
You can build a Community through Online Workshops
Online workshops are the closed spaces with a limited number of people interested in what you do the best. Once you start communicating during a live session, you get more recognition and attention than you ever get on a social media platform.
Through online workshops, you can connect with a group of like-minded individuals. Over time, this closed group becomes part of your community, and it can be used for the word of mouth marketing and the organic growth of your personal brand.
When community members trust you as an individual, it is easier to establish a personal brand.
If you are new to community building, you can read our detailed blog on building an engaging online community.
You will achieve greater levels of professional success if you know how to harness the power of a community. A new era of personal branding is upon us, and those who know how to use content effectively will be able to ride it with an engaging online community.
You get to Build Relationships
Recently, personal branding has become more prevalent. Personal branding was traditionally left to athletes, models, and celebrities. Now, personal branding is a key to success in many different fields.
As several individuals are now heavily reliant on personal branding for their growth, you need something extra to make a lasting impression. Online workshops give you that edge to build human relationships with people.
Yes, you can conduct live sessions on social media platforms, but they are not built to help you communicate your expertise. These are more for casual chit-chat. During an online workshop, you can help people with more authority and gain recognition.
People will recognize your efforts if you can help them succeed.
The best way is to engage with others and support them as much as possible. To solve practical problems, you can always have an intense QnA session. The important thing here is to interact with the participants, no matter how you answer the questions.
You Become a Real Problem Solver
An interactive online workshop is undeniably more engaging. Participants can send you questions during an interactive workshop, and the session can be recorded as well.
With the recorded questions and answers, you can offer the course later online. Online workshops often conclude with a Q&A session. People like to refer back to something they recently learned, so this recorded session will also get high engagement.
By taking part in this activity, you get to become a problem solver and help others gain some working knowledge. Informational content that is one way doesn’t always solve a problem; however, online workshops can provide people with the solutions they have been searching for.
With regular online workshops, you will be recognized as a real expert and as a problem solver.
Get attention and become a Thought Leader
Who are you, and what do you do best? It becomes difficult to communicate on a Social Media Platform because you could get perceived differently. You will create much more impact with an Online Workshop that highlights your unique proposition and differentiates your brand from competitors.
If you host regular online workshops, you can also take advantage of PR opportunities on online PR portals and business organizations to spread the word about your offerings.
Social Media eyeballs are not so persistent, once you move off the platform, you begin gaining more attention and recognition needed for a personal brand to flourish.
Personal branding is necessary for every individual creator or a person with the expertise to grow. With more people being active online, personal branding is far more rewarding than it was a couple of years ago.
The trend has seen social media platforms flood with the attempts of personal branding, and the efforts get saturated at a point. If you host online workshops and provide valuable content, you will easily rise above all the established personal brands in your niche.
The audience always looks for something extra, and connecting in a live interactive session gives them that validation to recognize you as an established personal brand.
So, if you are a creator looking to build your personal brand, host workshops on GoSocial and get the recognition that you have been waiting for.