Communication is the key to growth, and the latest and most innovative way of communicating is by building an online community. Online communities capitalize on shared purposes and are primarily built to engage and empower communal support and create real connections based on common interests. Their growth rests mainly on shared purposes or goals. There are different types of online communities in the digital world. However, their purpose is mostly the same. Individual creators are working hard to build a community of their own on social media and other community-building platforms. If you are not aware of the different types of online communities, read on to understand them in detail.
Types of Online Communities
1. Social communities
Social communities are the most common online communities. People with similar interests come and share their experiences, enhance their knowledge and even provide suggestions to pursue similar interests, be it a personal hobby or a business venture. They are created for reaching out to a wider spectrum of audiences.
Social communities and social networking platforms are different. Social networks are the channels that connect you with the people you already know in the real world. It comprises your family, friends, colleagues, and others you knew before joining the platform. Yes, there are some cases where you meet new people online, but majority of the network is of familiar faces.
On the other hand, we build social communities from scratch, and the individuals do not have any prior connection with each other. The social communities get fueled by interactions when people find common ground to discuss and help each other grow. These communities are also built on a social media platform as we witness individual creators doing it for some time.
2. Insight Communities
Insight communities help people and brands come up with new ideas and innovative offerings. These communities are research-driven, and the community members assist with several industry insights for ideation. These communities go through a tremendous amount of brainstorming and discussions to generate something new every time.
Individuals and brands also conduct surveys within the community to fill the void created by the unavailability of data. The platforms serve as a ground of experimentation within a closed group before going out with the actual offering for the audience.
3. Advocate communities
Such communities assist and offer to spread the word-of-mouth positives, thereby helping in mobilizing passionate and loyal players of the segment with similar interests. Such communities reward members for writing testimonials and posting them on social media so that every member benefits through this strategy on both personal as well as on a professional front in some cases.
4. Support communities
Support communities are there to answer your questions. If you get stuck in the middle of the project and ask for help online, there is a fair chance that you will reach one of the support communities created to help individuals like you. Generally, support groups solve tech-related problems, but you can find support communities to get help with every kind of issue.
The creators of such communities provide tips and act as a parallel support system for the users. These communities help in exchanging structured and innovative ideas, and the members pitch in their viewpoints and thought processes, thereby building up a support system for each other.
These communities have user-generated content that is continuous and dated. Users interact with each other and become a part of a regular support activity with time.
5. Local communities-
Local communities have a shared geographical location. Generally, people who reside nearby become a part of the local community. These communities are responsible to churn out local news and insights. They also solve regional problems like reaching out to the administration for getting the work done.
These communities primarily concentrate on small areas and cater mainly to exchange news and information in the vicinity. These are generally run by local leaders and have support from the grassroots level people for updates on information and activities.
Creators become a part of a local community if they have a creative element for the local audience. Creators also wish to connect with the people in their geographical location. Local communities help in building a reputation and promote the services as people are closely associated.
6. Action communities
The online communities of this type work to bring about social change that impacts the masses. The community collaborates based on common values and beliefs. Many creators become a part of an action community if they support the cause and associate with it personally.
Such communities assemble their unity with the shared value and are often formatted to create social awareness and bring about social change. The change, however, comes slowly while the community leader stands responsible for maintaining the social interest active.
The content creation also supports the actions required to fulfil the common goal. Being a part of these types of communities help in building a social reputation that later assists gain recognition and appreciation from the people.
7. Professional communities
Professional communities are the typical learning communities that embrace the idea of collaborative learning. The members of these communities come together and help each other achieve a common goal. Usually, the group has several individual creators expert in their fields surrounded by agile members looking to learn and grow.
Professional communities share similar work experience and insights with newbies where experienced professionals render their advice based on their knowledge and experience in the field. However, the content and information shared by the members in such communities should be the most advanced and highly innovative.
To build a professional community, one must share industry knowledge, recent trends, quick hacks and help everyone with value-driven content. As the community is professional, members do not like interacting about anything other than the agreed plan. If you become a part of any professional community, helping others becomes an everyday task.
8. Interest communities
As the name suggests, these communities encourage any passion, hobby or specific subject. Sometimes, interest communities are also build to talk about a brand and support the initiatives taken by the brand of interest. Creators looking to build an interesting community, share their expertise on the subject and wait for the members to recognize the efforts.
Such communities are highly fun-filled and entertaining as the content shared here is quite engaging and entertaining. Also, members can upload their videos to showcase their talent. This adds to the intrinsic value of the overall experience and content.
These communities comprise several supportive content creators fond of their passion. At the same time, many content consumers also come in to learn from their favourite creators. This community is highly engaged and demands the creation of new content to keep the interest intact.
Mostly, they take up the subjects like painting, music, fitness and others. If you want to be a part of such a community, you can explore GoSocial’s Community Building Platform. It is providing individual creators with the tools for efficient communication. Creators can create online courses, conduct workshops, go for live sessions, do private/group chat, implement discussion forums and a lot more using a single platform.
Different kinds of online communities cater to different social, personal, and professional needs. To decipher which one suits you the best, you need to understand your personal interests, invest and learn more about them. Remember, online communities are growing at a very fast pace. So to be a part of one and create such a community of your own, you need to be abreast with the latest in your field.