Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are complex for beginners to understand. As a beginner in social media, you need to understand many concepts, such as selecting the right social network, creating content, building connections, and engaging with users.
It is like learning a skill by first trying to master the basics and then evolving as an expert through feedback and understanding mistakes.
Common mistakes you make as a beginner on social media:
1. Multitasking in multiple social platforms
When you use more than one platform, it’s difficult to get good results. This is the common mistake that many users make and as a result, they end up believing that personal branding is not rewarding or a useful process.
As a beginner, focus your efforts on platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn where your target audience is mostly present. Post only on those platforms which are performing well for your personal brand. Once your personal brand grows on these platforms, you can begin focusing on other social media platforms as well.
GoSocial lets you host workshops and build a community
2. Sharing the same content on multiple platforms
The key to effective social media content sharing is to create content that is appealing to the target users. Different social media platforms require different content. Therefore, creators should create content that’s exclusive to each platform. Customizing content for each social media platform increases the number of viewers and a higher level of engagement.
Some of the best practices to consider here includes:
When using Twitter and Instagram, add hashtags to your posts.
Use a longer description on LinkedIn and Google+.
Designing distinct posts for each social media channel takes time and resources, but it’s definitely worth the effort. To increase the success of your posts, get your content in front of the right audience on the right social platform.
As a beginner, to be successful on social media you need to create simple sharing tools for your users. Having social media buttons integrated into your website or blog is vital.
To achieve the best results, you should always do the following:
Include a Facebook ‘Like Box’.
Have an ‘Add to Circles box’.
Make the content highly shareable by utilizing large social media buttons, and place the buttons where users can see them.
For tablet users include additional sharing buttons (Easily clickable buttons are a must for user-friendly design).
Ensure that the Pinterest button is visible and configured correctly in your post if you plan to use an image.
4. You forget about Hashtags
A hashtag is the easiest way to follow any discussion and helps people to find your content, whether it’s on Twitter, Facebook, Instagram, or LinkedIn. Posts with hashtags receive more views and increase follower engagement. The use of hashtags is straightforward; simply start a hashtag with a “#” and the keyword you wish to target.
Hashtags give you a forum to showcase your work and link it to your related content.
Yes, hashtags are crucial for visibility and reach but you should never overuse the hashtags. Include 2 to 3 hashtags that resonate with your audience and never go beyond that. Inappropriate use of hashtags makes your content look spammy at times and also hinders the user experience.
5. Ignoring User Comments
When it comes to social media, engagement is of utmost importance. Success on social media comes from having genuine relationships with your followers. If the user comments on your post, give it some thought before you respond.
Here are few ideas you need to keep in mind
Make people feel welcomed.
Have a cordial, but professional, attitude.
Listen carefully to what people say and write a reply that addresses their concerns.
Get in the habit of responding as quickly to many comments as possible.
Help people. You should aim to make your users happy.
Gracefully accept negative feedback. Never become defensive.
Deal with the problem. If needed, apologize.
6. Not Curating Engaging Content
To encourage engagement, provide relatable content to your users. Don’t post simply to post. Remember, uniqueness is the key to success. It is essential to keep your users engaged, grow your brand’s presence online, and establish yourself as an authority in your niche.
Strategy to keep in mind while Curating Engaging content
To create quality content, creators should spend time understanding their users and then create. This will leave a lasting impact.
Keep yourself well informed about the users. As a creator, you need to answer a few questions here. What information are the users looking for? Which social media platforms are they using? What is the latest trend? Provide the users with relevant content and valuable information which they can like, comment on, and share.
You will always be in demand if you provide insightful perspectives about your brand and create valuable content. This helps to build your trust and credibility among users.
In addition, creators can share their experiences and the positive side of their brand.
Ways to curate engaging content
Gather Information– Do research about your target user and create content that is relevant to your niche and user interest.
Choosing the right content formats-You can choose from various content formats such as blog posts, infographics, eBooks, and various distribution channels like social media, websites, and blog posts. Finally, you decide the right channel where each piece of content will go to increase engagement.
Selection- Not all sourced content is relevant or shareable. Ensure you provide filters.
Include images-Use visual content to make your content look appealing.
Advantages of curating engaging content:
It helps to grow your community- Engaging content curation encourages discussion and participation. Your insights and responsive comments can attract like-minded people to your knowledge “hug.”
Your social media following can increase many folds.
Building a Personal Brand is a process. Don’t believe that you’ll rapidly rise to fame. Social media is not a platform where you can get overnight success. Prepare for long and strenuous efforts.
Nothing happens instantly. Results like the number of followers, engagement, or traffic, start to show within a few weeks. Achieving all this will take some time.
Social media is a place to gain experience, bloom your brand. To be successful in personal branding, remember to be steady and positive.
8. Being Hesitant to speak your mind
It’s easy to get caught up in fear if you’re new to social media. This can lead to inaction and staying away from the platform completely. Most people are too afraid to communicate with others, so they never share their thoughts on social media.
They refrain from engaging on social media, which is about conversation and connections. To be successful, you must overcome your fear of imperfection. Engage more in social activity and take action whenever possible.
9. Comparing yourself with Competitors
What makes us great is our emotional energy. When we pursue our deepest passions and dreams. You should keep your focus on your objectives. You should focus on your goals regardless of thinking about everyone else’s progress.
Invest time to sharpen your craft. Your craft requires a lot more effort and energy than your competitors. Concentrate on building your brand. Stop comparing and judging others. Create a healthy competition with your peers.
10. Not giving importance to Timing
Timing is everything when it comes to social media, and that includes every social media platform. To be effective. your content must reach the right people and at the right time.
Analyze the analytics and decide a time that works the best for your audience.
What works best for each individual depends on various factors. Do check current statistics from time to time. For example, Millennials are active during the nighttime. You should consider posting your content around that time.
11. Not building relationships
To build and promote your brand, reach out to users. Whenever they reach out to you, respond quickly and with empathy. In a relationship, there are no one-way conversations.
Always be responsive in communication. If your user leaves comments, messages, or tags you in posts, make sure you reciprocate with a follow-up response through DMs.
Every successful marketing campaign requires the use of social media. Hence, it is crucial to understand how each social media channel functions. When you are a newcomer to social media, it can be difficult to comprehend every channel.
It is important to understand the platforms well and avoid the above-mentioned mistakes. If you can learn from the mistakes, you will save money, time, and frustration. Furthermore, it helps you to achieve excellent results in a short duration of time.